" Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. But the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do ".
Lee Clow the creative genius who had created the "1984" ad was the one again who created this iconic "Think different" ad for Apple. ' It was designed to celebrate not what the computers could do, but what creative people could do with computers' Says Walter Issacson in his book 'Steve Jobs' about this ad. Its amazing to know that Steve himself has written some of the lines including "They push the human race forward". The ad featured most of Job's personal heroes who were Creative and crazy enough to put their careers at risk on doing things differently.
The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of appearance they were: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso. The commercial ends with an image of a young girl opening her closed eyes, as if making a wish. The final clip is taken from the All Around The World version of the "Sweet Lullaby" music video, directed by Tarsem Singh; the young girl is Shaan Sahota, Singh's niece.
The voiceover for the one which was aired was by Richard Dreyfuss.
Links: Think Different Wikipedia
No comments:
Post a Comment